IRENEISGOOD Label is a brand inspired by Irene Kim’s mantra, #GOODFORYOU. Fueled by Irene's belief that the world could use more expressions of love and encouragement, IRENEISGOOD Label hopes to empower people to stay true to oneself and embrace one's individuality. The label consists of basics and accessories with a twist, influenced from Irene’s signature off-duty look - edgy with a feminine flair.
ABOUT OUR CREATIVE DIRECTOR IRENE KIM:
Dubbed by Vogue Magazine as an "ambassador to the buzzing South Korean fashion scene" and Womenswear Daily as fashion's "It Girl", Irene Kim is the host of popular Korean fashion & beauty programs such as K-Style. She is at the forefront of the Korean entertainment establishment, and she represents the emergence of Korean talents who are influencing the marketplace of East Asia and beyond.
Fluent in both English and Korean, Irene began as a student at New York's Fashion Institute of Technology before exploring opportunities in modeling, styling, and digital content creation, all of which helped elevate her status as Asia's next Fashion Icon. For the past few years, she has captivated both brands and consumers alike with her unique personal style and effervescent personality.
Today, Irene commands a growing social media following, enabling her to share stories and experiences with a global and dynamic audience.
GOOD VIBES, GOOD CLOTHES, ALL GOOD